Modals-words that express modalities-qualify a statement. Modal logic Modal logic is a type of formal logic primarily developed in the 1960s that extends classical propositional and predicate logic to include operators expressing modality. With people becoming increasingly aware of their individual carbon footprints, such initiatives are bolstering collective action towards Decarbonising Diets. Following this trial period, Foundation Earth then plans to roll-out the labels for use across the UK and EU by autumn 2022. Īlready backed by several popular UK food retailers, including Marks & Spencer, Sainsbury’s and the Co-op, these easy-to-understand labels aim to provoke consumer action. To inform the labelling system, Foundation Earth undertook extensive research of existing global food labels and consumer shopping beh aviour s. Visible on the fro nt of pac kaging, the l abels score products from A+ to G – respectively representing the least to most impactful grades. Alongside this, a grading scale denotes how environmentally friendly a product i s. Products involved in the trial will e mploy a traffic light system that runs from green and yellow through to orange and red. UK – Enabling consumers to make more eco-conscious food choices, government-backed non-profit Foundation Earth is trialling an environmental impact labelling system. ’īy reframing a tool ordinarily reserved for intimate acts, We-Vibe plays into the idea of Synchronised Care – with brands beginning to champion Pleasure Health as a vital element of self-care. ‘ Positioning a vibrator as a beauty product also helps circumvent the strict and often arbitrary rules of social media, which are conspicuously often applied to images of female bodies and sexual wellness products. ‘ The topics of beauty and s e x have more in common than you might think ,’ says Johanna Rief, h ead of s exual e mpowerment at We-Vibe. In this way, the brand seeks to normalise sensuality by spotlighting the versatility of its sex toys. To assert its use cases beyond sexual pleasure, We-Vibe is working with the beauty influencer community to highlight its effectiveness in applying products such as serum, moisturiser and foundation. Offering eight intensity levels, the tool allows users to adjust the vibrations according to their self-care rituals. The tool, called Touch X, can be used as a sex toy, a body massager and as part of skincare routines. To discover more innovations around tackling pollution, delve into our Climate Crisis series.Ĭanada – As notions of self-care increasingly encompass intimate pleasure, sexual wellness brand We-Vibe is introducing a multi-purpose massag e tool. This activation provides an example of how targeted eco-efforts can improve the lives of urban dwellers. ‘ We were very excited by the innovation challenge: what if we could build a playground in the middle of the city, inside which the air would be clean?' ‘ Otrivin exists to help people breathe better, and that is what we are doing with this, ’ sa ys Farhad Nadeem, global marketing director at Otrivin. Th e project is a collaborative effort between Saatchi & Saatchi London and architecture and innovation firm ecoLogicStudio, and is open to the public for four months. This r esults in a cleaner, more breathable environment. Air purification is also generated through movement, so as children play within the park, the air is better able to circulate through the algae. The AirBubble playground features 52 cylinders of algae that filter air pollutants and release oxygen through photosynthesis. Warsaw – Responding to the health risks facing children in densely pollute d areas of Warsaw, Otrivin nasal spray is experimenting with an air-purifying playground.
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